Standards of living have improved and since the year 2000 global GDP has also risen. New technologies and ideas have brought in a lot of hope and promise to satiate our energy demands and at the same time lowering units spent annually. For example: 275 units (KwH) annual consumption for a 350 L refrigerator.
With the advent of concepts of energy efficiency and good marketing about energy efficient products and devices ( such as the BEE label- 2 star, 3 star, 4 star and 5 star) people are becoming responsible. In simple terms, people think less power usage means less electricity bill.
Also, there are over a billion vehicles on planet earth and that means harmful NOx, and CO emissions from the vehicle. To counter that we are turning to more efficient and stringent Euro Norms.
But still, a lot more needs to be done.